Workshop: Press relations for purpose brands and non-profit organisations
How to communicate efficiently and effectively with your target groups in your press work in times of digital transformation.
Is your press work not reaching the target groups you want to address? Are you looking for suitable tools, channels and workflows to disseminate your messages cross-media in addition to traditional press relations? Are you wondering how you can check and optimise the impact of the measures and channels used?
The press departments of purpose brands and non-profits are confronted with high demands in the digital transformation. In a constant flood of content from blogs, social media, podcasts and traditional media, you need to reach and pick up your target groups with relevant information where they are – and at the right time.
At the same time, PR and communications teams often lack the resources and silo thinking prevents cross-channel and cross-departmental collaboration, which is an important prerequisite for target group-orientated, cross-media communication.
Adapting to economic and social developments, dealing with misinformation, utilising data and measuring success are also crucial for successful communication.
Storywerk-Coach Anja Karrasch
Target group: Purpose brands, NGOs, social enterprises, PR teams
- Press relations as the engine of cross-media communication
- How to use storytelling in press releases
- How to establish and maintain contacts with journalists
- How the work of journalists is changing in times of digital transformation
- How you can make the work of editorial offices and journalists easier with your press work
- How to find out which channels your target group uses
- How to define measurable goals and develop key messages that are relevant to your target group
- Which digital tools and KPIs you can use to measure your press work
- How to organise your work across channels and departments
Duration of the workshop: 1-2 days
Maximum 12 participants.
We look forward to meeting you.
Or: How to use X (formerly Twitter) in your press work and further professionalise it
- The importance of X in today’s media landscape
- How journalists use X for their work
- How to create a professional X profile
- How to build and maintain a community on X and what resources you need for this
- How to use X to distribute press releases and company news
- How to develop storytelling strategies for X
- How to integrate photos and videos
- How to set KPIs for success on X
Duration of the workshop: 1-2 days
Maximum 12 participants.
We look forward to meeting you.
In your free strategy call, we clarify what is important to you. And how we can best support you. We look forward to meeting you.
