Develop an AI strategy,
AI-generated storytelling
How to use AI in communications to generate content targeted to your audiences. And communicate your brand and core messages more efficiently and better on all channels.
Artificial intelligence is on everyone’s lips. The potential of AI is also huge in internal and external communications and storytelling. But where to start? How does AI fit in with existing organizational culture, with processes and structures, with ethical demands? And where in your company does the use of AI really make sense?
Storywerk coach Georg Boch – AI and brand storytelling expert who advises the United Nations, among others, on how AI can help them achieve their sustainability goals – has developed two top-class and super exciting consulting and workshop formats for our customers and partners.
So that you make your decisions based on a solid AI strategy. And to make the best possible use of the potential inherent in these new technologies for your company.
AI-generated storytelling
Storywerk-Coach: Georg Boch
Target group: Companies (B2B, B2C), NGOs, foundations, communication teams, (online) editorial teams, employees and managers from the fields of marketing and corporate communication
Module 1. AI STRATEGIES FOR DECISION MAKERS
Guiding Questions:
Do we want to use AI in our corporate communications?
If so, in what areas and with what goals?
And how could we start doing this concretely?
Structure:
- Introduction to the world of AI-generated communication
- Areas of application in internal and external communication
- Prompt engineering: scaling the company’s brand essence in communication via AI.
- Opportunities & Risks of AI in Communication
- Ethical framework, compatibility with corporate culture
- More efficiency with AI – really?
- Roadmap: First steps toward integrating AI into corporate communications.
On request, additional AI potential analysis for your organization.
Module 2. AI-GENERATED CONTENT FOR COMMUNICATION TEAMS
- Introduction to the world of AI-generated communication
- Concrete areas of application in internal and external communication
- Prompt engineering: scaling the company’s brand essence in communication via AI.
- Professionalize AI-supported brand storytelling, first exercises in the team
- AI-supported content creation, channel-specific storytelling with topics brought along, exploring potentials and limits of AI
- Ethical framework, legal situation, compatibility with corporate culture
- First steps and routines for integrating AI into daily communication.
Additional AI potential analysis for your organization upon request.
In your free strategy call, we clarify what is important to you. And how we can best support you. We look forward to meeting you.
